Blackblot^® Product Management Expertise™

The Blackblot Product Manager's Toolkit^® (PMTK) is a comprehensive set of models and professional templates which constitute a complete product management methodology that illustrates notable best practices and processes to help create successful market-driven products.

Used by over 6,000 product managers and product marketers worldwide in multi-national enterprises to small startup companies, Blackblot Product Manager's Toolkit^® (PMTK) is the ultimate tool for product management professionals. Every registered PMTK user is entitled to free and unlimited updates and upgrades via a lifetime subscription.

Why should product managers and product marketing managers purchase and use PMTK?

• Free and unlimited updates and upgrades via a lifetime subscription.
• Proven successful and used daily by thousands of product managers worldwide.
• PMTK provides the tools product managers need to effectively perform their job.
• PMTK templates are consistent in their structure, making them easy to learn and use.
• PMTK templates are highly productive as they allow product managers to focus on content (what to write) and not on the method (how to write).

All Strategic Product Manager™ course training graduates worldwide receive a free single user license to a copy of Blackblot Product Manager's Toolkit^®. The PMTK Commercial Package templates are in editable Microsoft Word document format. The PMTK Evaluation templates are in non-editable PDF file format.

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Blackblot Product Manager's Toolkit^® (PMTK) Version 6.3 - Evaluation Templates

Abstract

• Blackblot Product Manager's Toolkit^® (PMTK) Version 6.3 is a comprehensive, customizable, and feature-packed professional template collection for product managers and product marketing managers. Every registered PMTK user is entitled to free and unlimited updates and upgrades via a lifetime subscription. Blackblot Product Manager's Toolkit^® (PMTK) is the ultimate tool for product management professionals.

PMTK Preface

• PMTK License – Blackblot PMTK single-user license agreement.
• PMTK Overview – Overview and description of Blackblot Product Manager's Toolkit^® (PMTK).
• PMTK Distribution Guidelines – PMTK templates and PMTK output document distribution rules and rights.

PMTK Methodology

• PMTK Core Models
  • PMTK Action Model – Reference framework which governs the sequence of using PMTK templates.
  • PMTK Flow Model – Application of the PMTK Action Model in a stage-gate fashion.
  • PMTK Task Model – Synchronization of PMTK templates with Blackblot's product management team and product definition team concepts.
• PMTK Support Models
  • PMTK Action-Team Model – Synchronization of PMTK Action Model with Blackblot Product Management Team Model.
  • PMTK MVP Pricing Model – Illustration of a practical product pricing process.
  • PMTK PRM Model – Illustration of a market requirement's internal structure.
  • PMTK Problem Echelon Model – Illustration and mapping of the types of problems handled by the industry and the market.
  • PMTK Product Tree Model – Illustration of the ways product functionality can be divided or grouped to make a better offering.
• Blackblot Concept Models
  • Blackblot Product Management Team Model – Illustration of the responsibilities and makeup of the product management team.
  • Blackblot Product Definition Team Model – Illustration of the responsibilities and makeup of the product definition team.
  • Blackblot Product Frames Model – Illustration that demonstrates how product functionality is built.
  • Blackblot Value-Marketing Model – Illustration that governs the formulation of marketing messages which build Superior Perceived Value.
  • Blackblot Marketing Model – Illustration that maps the various marketing activities within the marketing domain.
• PMTK Implementation
  • PMTK Implementation Plan – Phased process for introducing and implementing Blackblot PMTK Methodology™ within a company.
  • Blackblot Product Management Models – Overview of Blackblot's product management models.
  • Blackblot Corporate Organizational Structure – Illustration of a corporate organizational structure corresponding to the Blackblot PMTK Methodology™.
  • Blackblot Product Management Glossary – Glossary containing the terms commonly used in Blackblot's training programs and material.
  • Blackblot Product Management Team Charter – Describes the parameters (aka boundaries) in which the product management team operates.
• PMTK Methodology
  • What is Product Management? – Narrated six-minute video which explains what product management is according to the Blackblot PMTK Methodology™.
  • Definition of Product Management – Online Blackblot PMTK Book chapter that explains the Blackblot PMTK Methodology™ fundamental concepts.

PMTK Product Planning

• Requirements Management
  • PRM Market Requirements – Description of the market opportunity, market problem, and the resulting market requirements.
  • PRM Product Requirements – High-level description of the functional solution, intended use, and the set of features it provides that addresses the market problem and satisfies needs.
  • PMTK Market Requirements – Description of the product and the market into which the product will be introduced. An inclusive approach in which business information and market and product requirements are all bundled together in the same document.
• Use Cases – Ways various users put the product to use and under which scenarios.
• Features Matrix – Managing actual product capabilities.
• Product Roadmap – Plan or vision that describes a product's evolution.
• Pricing Model
  • Pricing Model – Building a product pricing model.
  • Pricing Model Spreadsheet – Tool for establishing a market-value driven base price.
• Win/Loss Analysis
  • Win/Loss Analysis Questionnaire – Information gathering tool in a process whose output helps improve products and develop better sales functions.
  • Win/Loss Analysis Report – Summary results reporting tool in a process whose output helps improve products and develop better sales functions.
• Customer Visit – Planning customer visits with the intent of better understanding their needs.
• Agile Software Development
  • PMTK Agile Guidelines – Parameters of an interface between the Blackblot PMTK Methodology™ and contemporary Agile Software Development principles.
  • PMTK Scrum Product Backlog – Requirements management and work prioritization tool for Agile Scrum conforming to the Blackblot PMTK Methodology™.

PMTK Product Marketing

• Business Case
  • Business Case – Examination of a potential market opportunity on a product level.
  • Business Case Presentation – Concise overview of a business case for presentation to stakeholders.
• Competitor Analysis – Analysis of competing companies, partially via their products.
• Product Comparison – Tabular comparison of competing products.
• Corporate Mission – General business direction and company purpose.
• Product Positioning – Basis for clear and focused marketing messages that communicate the product's value proposition to multiple audiences.
• Value Documents
  • Sales Axioms – Fundamental concepts the product is built upon.
  • Problem/Solution/Feature/Benefit – Outlining a product's ability to address the overall customer problem by merit of its feature scope and capabilities.
  • Unique Selling Proposition – Key value differentiator which sets the product apart from other competing products.
• Market Plan – Description of the long-term goals and messages delivered to the target market, relative to a particular product.
• Marketing Communications
  • Marketing Plan – Selection and application of a marketing mix in the target market, relative to the product.
  • Company Profile – Overview description of a company.
  • Product Backgrounder – Product/service overview information at a glance.
  • Collateral Matrix – List of various marketing communications collateral items.
  • Launch Plan – Complex project aimed at introducing a product to the market.
  • Press Release Questionnaire – Eliciting targeted information for creating meaningful press releases.
• Sales Support
  • Company Presentation – Broad company overview for internal and external audiences.
  • Product Presentation – Broad product overview for internal and external audiences.
  • Lead Generation – Process to discover and qualify prospective customers.
• Marketing Review – Comprehensive inspection of the market and the company's preparedness for it.

PMTK Process Efficiency

• Meeting Rules – Rules and general guidelines for conducting productive corporate meetings.
• Management By Objectives – Intelligent form of self-management.
• Decision Making – Driving an effective process of decision-making within a project.
• Deliverable Sign-Off – Tool for securing acceptance and commitment to deliverables.
• Generic Templates
  • Generic Document – Blackblot PMTK style Microsoft Word document template.
  • Generic Presentation – Blackblot PMTK style Microsoft PowerPoint presentation theme.
• Bundle Book
  • Bundle Book – Central repository of documents related to a particular product.
  • Bundle Book Folder – Bundle book folder structure for organizing product documents and deliverables.
• Gap Analysis – Procedure for assessing how well product management tasks are performed.
• Performance Review
  • Performance Review – Product management merit and performance measurement process and tool.
  • Performance Review Matrix – Product management merit and performance measurement process and tool.

PMTK Legal Documents

• Non-Disclosure Agreement – Legal contract that restricts and governs the use of shared confidential information.

PMTK Personnel Management

• PMTK Career Development
  • Curriculum Vitae – Individual's professional history, skills sets, and specific key contributions to convey one's value to an organization.
  • Professional Development Plan – Process to develop or increase the professional competencies of product management professionals.
• PMTK Team Management
  • PMTK Role Descriptions – Framework for the roles which conform to the Blackblot PMTK Methodology™.
  • PMTK Job Description – Framework for preparing a PMTK team model compliant job description.
  • PMTK Interview Process – Framework for administering a product management oriented interview process.

Blackblot Supplemental Templates (Beta)

• Product Vision – Product's long-term goal and impact on the target audience.
• Minimum Viable Product – Product with enough features to satisfy early users and customers and to generate feedback for future product development.
• Corporate Strategy Mix – Formulation and synchronization of three core interconnected strategies (business, market, and product).
• Product-Market fit – Potential for a successful product by ensuring a meaningful solution and a receptive market.
• B2B Buyer Persona – Key decision-maker in a business purchase, profiles by goals, challenges, behaviors, and properties.

Blackblot PMTK Book

• "The Product Manager's Toolkit: Methodologies, Processes and Tasks in Technology Product Management" second edition book is the most authoritative guide to market-driven product management and the Blackblot Product Manager's Toolkit^® (PMTK) product management methodology, a globally adopted best practice. Springer Science+Business Media, ISBN: 978-3-319-49997-0.

 

Blackblot MVP Book

• "Market-Value Pricing: Definitions, Concepts, and Processes for Market-Value Centric Pricing" book provides readers with the knowledge and tools to partake in pricing activities in a novel, clear, and structured manner. The Blackblot Market-Value Pricing™ Model (MVP Model), introduced in this book, helps companies and individuals with their product pricing efforts. Springer Science+Business Media, ISBN: 978-3-030-10733-8.

 

Powered by Blackblot™ Knowledge Base

• Powered by Blackblot™ Knowledge Base – Dynamic repository of product management core knowledge based on the Blackblot PMTK Methodology™ and is part of Blackblot's commitment to providing free lifetime professional and career support to all product managers. Browse the different categories, search for specific topics, or send any question regarding any topic in product management.

 

Blackblot Content Retention Tool™

• Blackblot Content Retention Tool™ – Promotes post-training content retention and helps product managers and product marketers deepen their knowledge. The Blackblot CRTs challenge individuals with a series of multiple-choice questions which are based on Blackblot PMTK book chapters.

 

Blackblot Training Program

• Blackblot Strategic Product Management™ – Advanced professional training program based on the Blackblot PMTK Methodology™.
  • Blackblot specializes in Customized Private Training to corporate product teams worldwide.
  • Private courses are available to groups with five or more attendees in the Onsite Classroom or Online Virtual Classroom formats.
  • Two levels of course customization are available: Basic and Advanced. Basic level customization is free. Advanced customization is fee-based and applicable for extended corporate training programs.
• Blackblot Training Package™ – All Blackblot training attendees receive at no extra charge:
  • Digital copy of "The Product Manager's Toolkit: Methodologies: Processes and Tasks in Technology Product Management" second edition book.
  • Account to the Blackblot Product Manager's Toolkit^® (PMTK) professional template collection.
  • Account to the Blackblot Product Management Professional™ (BPMP) certification tests.
  • Account to the Blackblot Psychometric Test™ (BPT) psychometric tests.
  • Lifetime free and unlimited updates and upgrades to PMTK.
  • Digital course slides booklet and seminar action plan.
  • Digital copy of the official course certificate of completion.
  • All course materials are provided in the English language.

Blackblot Product Management Professional™ (BPMP) Certification Program

• Blackblot Certification Program – Blackblot Product Management Professional™ (BPMP) certification program is based on the Blackblot PMTK Methodology™ and was developed exclusively by Blackblot to provide product management professionals with a way to differentiate themselves, validate skills, and gain professional acknowledgment, and to enable companies to achieve better consistency in the internal application of the product management discipline.
• Master BPMP – Respected and merited accreditation of a Master Blackblot Product Management Professional™ (Master BPMP), a top career and professional differentiator, is awarded to individuals who successfully pass all core and advanced Blackblot Product Management Professional™ (BPMP) certification program tests (three tests).
• Blackblot Certified Product Coach™ – Top accreditation of a Blackblot Certified Product Coach™ is awarded to individuals who successfully pass all core, advanced, and subspecialty Blackblot Product Management Professional™ (BPMP) certification tests (six tests).
• Blackblot Product Management Professional™ (BPMP) Study Guide – Updated and simplified study guide for all available BPMP tests.

 

Blackblot Psychometric Test™ (BPT) Program

• Blackblot Psychometric Test™ – Collection of six specialized personality tests that allow practitioners, team leaders, job candidates, human resource managers, and recruiters to assess whether a certain individual's skill set profile is suitable for a specific role in product management, as defined by Blackblot and according to the Blackblot PMTK Methodology™.

 

Blackblot Professional Evaluators

Blackblot provides practitioners, product leaders, job candidates, human resource managers, and recruiters with diverse professional evaluators, based on the Blackblot PMTK Methodology™.

• Blackblot Product Management Maturity Evaluator – This Blackblot evaluator helps gauge the level of maturity of the product management practice at a company.
• Blackblot Qualified Professional™ Evaluator – This Blackblot evaluator helps assess a particular individual's professional competency level, as defined by Blackblot and according to the Blackblot PMTK Methodology™.
• Blackblot Director of Products Evaluator – This Blackblot evaluator helps individuals gauge their potential for a Director of Products position.
• Blackblot Training Needs Evaluator – This Blackblot evaluator helps individuals choose the Blackblot training program that best fits their professional profile and corporate needs.
• Blackblot Technology-Driven Evaluator – This evaluator explores the effects and degree of the technology-driven environment that product management professionals may experience at their workplace.

 

PMTK Action Model