Product Vision and Mission
Question: "Is there a product vision and mission template in PMTK?"In the PMTK template collection there is a Corporate Mission and Vision template that describes the general business direction and company purpose. But there is no product vision and mission template.
The concept of a product vision and mission seems to be related to the Scrum software development method, although it is absent from the Scrum Guide.
There are numerous competing attempts to define what a product vision and mission is. They range from simple statements to rather elaborate descriptions. These definitions sometimes model themselves after existing techniques, such as a product roadmap or even a product positioning statement.
It is not possible to leverage the idea of a corporate mission and vision to a product vision and mission because the Corporate Mission and Vision statements deal with the impact and actions of a company.
A description of the product concept will be found in the PMTK Business Case document.