Product Management Types
Question: Are there different types of product management?
No. There is only product management
Confusingly there are many phrases used and promoted in conjunction with product management.
These phrases include Digital product management, B2B product management, B2C product management, Technical product management, Software product management, Lean product management, even UX product management or Agile product management…
The main misconception in all these phrases is that they relate to a specific type of product or market, not a type of product management.
Product management as a discipline can be applied to any type of goods and services, for any kind of industry and market.
The fundamentals of product management, as outlined in PMTK, are universal. There is always a market problem, defined solution, and development work to build the chosen solution.
Different techniques and emphasis are employed in product planning and product marketing, subject to the type of market, but product management principles remain consistently the same.