Blackblot Product Frames Model

Product planning is the ongoing process of identifying and articulating market requirements from which the product's feature set is ultimately defined. Developed by Blackblot, the Blackblot Product Frames Model is a descriptive model that demonstrates how product functionality is built and how, in total, the product solves the market problem. This model serves several objectives: to validate the product's functional completeness with respect to the market problem; to synchronize user/buyer needs with product features; and to provide a backbone for a product definition process.

The inner workings of a single product frame show how a certain product feature addresses a particular facet of the market problem. The sum of all of the product frames defines a product that has overall functionality that solves the entire scope of issues presented by a market problem.

A product frame is comprised of four elements: market requirement, product feature, product attribute, and technical specification.

For more information, please read the "Product Definition Team" chapter in the Blackblot PMTK Book.

Blackblot Product Frames Model

Product Frame Element


Market Requirement

A user/buyer need.

Product Feature

Something the product does or has.

Product Attribute

An actual trait of the product.

Technical Specification

The attribute's implementation.