Blackblot Product Management Team Model
The role of a product manager is challenging, complex and often misunderstood. Across the technology industry, the product manager title is used in many ways to describe drastically different duties and responsibilities. Diverse interpretations regarding the role of the product manager have created for some an untenable situation where they struggle to define their own role.
Properly defining and structuring the roles and responsibilities of the product management team will enable the team members to be more efficient and productive; leading to better revenues and higher-quality products that meet customer needs.
Blackblot's training and methodology implementation services tackle the organizational challenges faced by modern technology product managers and resolve them by formalizing and structuring the responsibilities and makeup of the product management team. Blackblot's independently developed Product Management Team Model is the basis for the transformational process.
For more information, please read the "Product Management Team" chapter in the Blackblot PMTK Book.
| Role | Responsibility | Goal | Skills | Expertise |
| Product Planner (Strategic Role) | Identify and articulate market requirements | Solve market problems | Intelligence, superb linguistics | Market Expert |
| Product Marketer (Strategic Role) | Generate awareness, differentiation, and demand | Attain Superior Perceived Value | Abstract thinking, psycho-social comprehension | Marketing Expert |
| Sales Engineer (Tactical Role) | Outbound product-centric activities, i.e., pre-sales support and product demos | Customer knowledge of product value and functionality | Rapport building, public addressing | Advocacy Expert |
| MarCom Manager (Tactical Role) | Conception and copywriting of all collateral material | Consistent company image and positioning in the marketplace | Creative, artistic | Media Expert |
| Director of Products (Strategic Role) | Balancing corporate goals with long-term market trends and opportunities | Successful formulation and execution of market and product strategies | Thinker, influencer, leader | Strategy Expert |