Blackblot^® Product Management Expertise™

Product definition is a critical starting point in the delivery of any new product. In many companies, there are recognized product development teams and processes, but a clear concept and establishment of a product definition team and process is often absent.

The lack of a cross-departmental product definition team and a market-driven product definition process to match, may lead to misconceived products with lower success rates. Without a clear guide on how to build, define and structure the individual roles in a product definition team, coupled with a structured and documented process to follow; there is a very strong chance of a highly inefficient product definition process taking place.

This inefficiency can be successfully countered with the concept of a well-defined team of individuals (belonging to both the product management and engineering departments) that have different roles and different domains of expertise, which follow a structured, repeatable product definition process.

For more information, please read the "Product Definition Team" chapter in the Blackblot PMTK Book.